Hi Jitendra. I studied MyYogaTeacher's website, pricing and membership rules, both apps, and your community forum. Then I built three working prototypes for the part of the journey I believe moves revenue most: the gap between a great free session and a weekly habit that lasts. Everything below is clickable.
From public pages, the engine is a recurring membership billed every four weeks. Group classes bring people in; recurring 1-on-1 credits are where the relationship, and most of the value, lives.
| Lever | What exists today | What it tells me |
|---|---|---|
| Acquisition | Free session, $50 referral credit, gift cards, kids referral, HSA/FSA eligibility | Strong top of funnel and a health spend angle few yoga apps have |
| Conversion | Group unlimited plans and 1-on-1 credit plans, monthly or longer term | The decision after session one carries the whole business |
| Retention | Unused credits roll over while active, pause up to 3 times a year, replacement teachers | You already design against churn. Rollover also hides early disengagement |
| Rhythm | The teacher app now prompts students into weekly repeat sessions | The team has seen that a fixed weekly slot predicts staying. I want to extend that to day one |
Sources: myyogateacher.com home, FAQ, membership FAQ and price update articles, App Store listings for the student and teacher apps, and public community threads. Where I use numbers inside prototypes, they are illustrative assumptions for the demo, not claims about your data.
I pick a goal and get a teacher. My worries (a bad knee, being a beginner at 50, being seen on camera) never reach the teacher before we meet.
After a wonderful first class there is no recap of what my teacher saw and no plan. The pricing page has to do the persuading alone.
Unused credits rolling forward is generous, but a growing balance is often the earliest sign a student is quietly drifting.
Members on the forum asked why community is not in the mobile app, where the daily habit actually happens.
Members reported a class type filter not working while booking and confusion over whether a rating was saved. Small, but trust compounds.
People do not hire MyYogaTeacher for yoga. They hire it for someone who notices them and keeps them coming back. Every build below protects that.
A 40 second intake that captures not only the goal, but the worry and the rhythm. It matches three teachers with a reason for each, and it ends by holding a weekly slot, so the free session is booked as session one of a routine instead of a one off.
Teachers already notice everything: tight hamstrings, shallow breathing, a guarded lower back. Today that insight disappears when Zoom closes. The teacher taps a few observations; AI turns them into a warm, personal recap and a four week path in the teacher's voice. The plan offer arrives attached to proof that someone saw you.
Your JD asks for someone who can identify ambivalence. People rarely churn in a day; they drift for weeks. This turns quiet behavioural signals into a score and recommends the gentlest save, routed to the teacher first because the relationship is the product. Toggle the signals.
Weights are illustrative. In the real build I would fit them on historical cohorts (who drifted, who left) and validate with interviews of churned students before automating anything.
An illustrative model of 10,000 free sessions a month. The baseline rates are my assumptions for the demo. Move the sliders to see how modest lifts from the three builds stack into active members.
Baseline assumptions: 80% attend the free session, 18% convert, 60% still active at month 3.
| Decision | Type | Why | Assumption under test |
|---|---|---|---|
| Add worry and rhythm to intake | Fast, reversible | Two questions, easy to remove | Extra steps will not hurt sign up completion |
| Default the trial to a weekly slot | Fast, reversible | Mirrors what the teacher app already nudges | Recurring booking predicts paid conversion |
| AI written recap | Research first | Touches health language and teacher trust | Teachers will add notes if it takes under a minute |
| Automated save offers | Research first | Wrong offer at the wrong time feels like surveillance | Teacher outreach beats discounts for drifting students |